One of the most common conversations I have with potential clients starts with this question: “What does an OBM actually do?” It’s a fair question since the role isn’t always clearly defined from the outside. So I want to walk you through it from my perspective. Not just what I do when I step into a business, but what you can expect (and what you shouldn’t expect) when you hire an OBM. Because this role works best when we’re aligned from the start.